AI campaign: the responsible use of AI in reporting
Generative AI will transform how we all do business – and for some that transformation has begun already. Thus far, it has not reached the creation and preparation of reporting in any meaningful way, but it will, and soon.
Given the potential benefits to reporters, and the considerable risks to accuracy and truthfulness, with our partner Insig AI we developed an approach and recommendations for bringing generative AI into reporting responsibly, by design. Based on research with FTSE companies and investors, we’ve called it ‘Your Precocious Intern’.
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“I’m keen to try anything that will help companies report better, and, used well to support the purpose of reporting, generative AI could certainly do great things. But, if people use it unthinkingly, without proper training or guidelines, it could fatally undermine the accuracy and truthfulness of reporting. I hope our research and recommendations will prompt the necessary debate!”
“Amid the hype around gen AI, we need to take a pragmatic approach to adopting it in business, and I hope these focused recommendations help put that into practice. It’s also clear that exploring AI’s role in reporting reflects broader questions around how to handle this technology, so that we harness its power without compromising trust.”
12 June webinar: Your Precocious Intern – How to use generative AI responsibly in corporate reporting.
12 June 2025
In this webinar, Claire Bodanis, Founder and Director of Falcon Windsor, will be joined by research lead Diana Rose, Head of ESG Solutions at Insig AI, John Elkington, Founder and Chief Pollinator at Volans who wrote the foreword, and Sam Mudd, Chief Executive Officer of Bytes Technology Group, to discuss the research findings and recommendations.
As generative AI becomes increasingly embedded in corporate practices, listen to our panel discuss the benefits and risks it introduces to reporting and learn more about our guiding principle and recommendations for how to introduce it responsibly.
The campaign in blogs
On the campaign trail
15 July 2025
Claire speaks on AI and the future of sustainability reporting at FinComm 2025, Vienna
12 June 2025
Join our webinar, with Sam Mudd, CEO, Bytes Technology Group, and John Elkington, Founder and Chief Pollinator at Volans
29 May 2025
Claire joins Workiva CTO David Haila, and Harvard Fellow Emily Chien, to discuss AI at the IFRS/IRCC global meeting’s panel on technology
21 May 2025
Claire discusses AI with governance professionals at ACGN’s first anniversary event at EY, London
9 May 2025
Investors’ Chronicle references our research in First graphene, now AI: has overhyped given way to oversold?
7 May 2025
Insig AI’s Diana Rose speaks at the London Stock Exchange Group’s Investor Relations & Sustainability Masterclass
6 May 2025
Business Insight Journal features ‘Your Precocious Intern’
6 May 2025
With Insig AI, we launch ‘Your Precocious Intern – How to use generative AI responsibly in corporate reporting’
13 June 2024
Going head to head with Microsoft on a panel at the Center for Corporate Reporting’s annual conference
22 May 2024
Presentation for Investor Forum members
24 April 2024
Panellist at the Chartered Governance Institute UK & Ireland’s event – AI: What Corporate Governance Professionals and Boards need to know
12 April 2024
FT’s The Banker talks to Claire about the potential impact of ‘reasoning AI’, announced earlier in the week by OpenAI and Meta – Banking, journalism and reasoning AI
10 April 2024
Presentation to the European Financial Reporting Advisory Group, or EFRAG, key advisor to the European Commission on corporate reporting
8 April 2024
Presentation to the Institute of Directors’ quarterly update meeting for Chartered Directors
05 March 2024
Presentation to the UK branch of the Corporate Reporting Users’ Forum on the responsible use of AI in reporting
06 February 2024
FT’s The Banker covers our campaign - The risks of ‘hallucinating’ financial reports
24 November 2023
Presentation to The-Pensions-Net-Work
23 November 2023
Headlined in the Sustainable Views at Financial Times daily briefing - 'Should ChatGPT do your ESG reporting?'
23 November 2023
Zoom chat with students at the University of Oulu
25 September 2023
Panellist for The-Women’s-Insurance-Net-Work
10 July 2023
Panellist for the Institute and Faculty of Actuaries
The Falcon Windsor/Insig AI team are very grateful to London Standard columnist, Chris Blackhurst, who interviewed Claire and wrote the following piece on Your Precocious Intern. For print geeks, it was particularly exciting since it was a double-page spread in the 29 May edition! The online version is available here, but you can read the full text below. The issues Chris raises will certainly be on the agenda at our webinar on 12 June, with sustainability guru John Elkington, and Sam Mudd, CEO of FTSE 250 company, Bytes Technology Group. Please sign up for that here. We do hope you will join us!