"We were thrilled with the tone of voice of our corporate website, and felt that the Falcon Windsor team really listened to – and understood – what we wanted. They successfully blended the most exciting attributes of our consumer brand with the authority and responsibility that our investors expect."
What we’ve done for Paddy Power
Before the merger with Betfair, we worked with Paddy Power in 2013/14 on the content for their new corporate website, which was launched ahead of its 2014 results. The new website stood at the heart of what was a transformation in the company’s corporate communications. Working directly with Paddy Power’s corporate affairs team, we helped shape the messages that would express the company’s competitive advantages, and reflect its strong international growth. We then created a new corporate tone of voice to complement the strong consumer brand.